The Build-A-Bear store in Belfast where police were called to deal with crowds who turned up for an over subscribed 'pay your age' promotion and has since had to close. Picture date: Thursday July 12, 2018. See PA story CONSUMER BuildABear Belfast. Photo credit should read: Niall Carson/PA Wire URN:37526730 (Press Association via AP Images)

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Build-A-Bear Workshop’s ‘Pay Your Age’ Deal Canceled Amid Chaos

Build-A-Bear Workshop’s “pay your age” deal proved to be too alluring for its own good.

Only hours after it began, the bargain event was forced to shut down after chaos erupted across its U.S. stores.

The limited-time promotion kicked off Thursday morning in Build-A-Bear shops within the U.S., U.K, and Canada. For one day only, customers were given the chance to purchase the stuffed toys, which usually range in price from $20-$35, for the amount of their age. Children could take home a bear for only a few dollars, while adult prices capped off at $29.

But many were furious to find that the “pay your age” event had been canceled only hours after its launch due to safety concerns posed by unexpectedly large crowds.

“Per local authorities, we cannot accept additional Guests at our locations due to crowds and safety concerns,” Build-A-Bear said in a statement. “We have closed lines in our U.S. and Canada stores. We understand some Guests are disappointed and we will reach out directly as soon as possible.”

Build-A-Bear customers quickly took to social media to express their frustrations. Some waited in line for hours only to be turned away at the door when the promotion prematurely ended.

View image on TwitterView image on Twitter

Caroline Patrickis

@Cpatrickis

Build a bear MADNESS! 5 hour wait time and lines closed at most build a bear stores. This line is Tyson’s corner. @ABC7News

“Most customers expect crowds and long lines with a promotion like this. However, to be so ill planned that it has to be shut down so early is very disappointing,” wrote another user in a comment on the Build-A-Bear Facebook page.

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